Users shouldn’t have to know about tech company feuds. In an ideal world, where the user experience is the top priority, your ability to watch videos would not depend on how well two multinational corporations are getting along this month.

If you haven’t noticed, we don’t live in an ideal world.

If you read a lot of tech news, you saw this coming. Most people don’t, so here’s a quick explainer of why these two technology giants can’t get along, and what it means for users.

Everything On the Internet Is a Competition

— Eqbal Ashraf (@eqbalashraf) December 6, 2017

You can argue who is right here, and I’m sure people will in the comments. I’m not interested in that. I think both companies should be finding ways to make lives easier for their customers, and right now neither seems particularly interested in doing so.